Inertia

Someone once described inertia's effects as that of like trying to push a stalled stationary car. At first, there is resistance, and you work hard to push it and get it rolling. However, once the thing actually gets moving, keeping it moving is not a problem.
Same for the latest invention. I can imagine the anxiety of ski hill/resort owners who are facing ever-shorter skiing seasons approaching with increasing climate change. All their snow is vanishing earlier every year.
Yet, I've created this cool, fun, extreme-sport recreational device that does for summer recreation what snowboarding did for winter fun. Prototypes work, scale-ups are coming, the excitement is building, yet it is so #$%^&*! hard to get in touch with people who own ski facilities. I need to spend some time testing the product on actual hills, and all I encounter are middle managers who have little or no interest in far-reaching considerations of their resort's financial concerns.
Ten minutes with a few owners would show them how this re-designed invention could provide steady income throughout the rest of the year from the same adrenalin-junkies who love snowboarding, surfing, parasailing, skydiving, etc., whatever, in the name of extreme sport.
Best of all, the device costs no more than a fully outfitted pro ski package, so would be available to anyone with a serious interest.
THIS is the inertia phase.... trying to generate interest. Once it gets going, however, I expect this will snowball rapidly. That's the good news.